Website style guide
Intent: The website's intent is to showcase the portfolio of an architecture student, emphasizing skills in model making, 3D modeling, drafting, and various software proficiency.
Voice: The website's voice is minimalistic, impassioned, and assured, conveying a sense of confidence and enthusiasm about the showcased skills.
Tone: The tone of the website is professional and focused, with a balance between informative and engaging content. Each section maintains a consistent tone tailored to its specific context, ensuring a cohesive user experience.
Brand: The website establishes its brand through a consistent, upscale, and professional tone. It portrays a polished image, reflecting the student's expertise and dedication to their craft. The design is minimalistic, ensuring a clean and sophisticated visual identity.
Personas:
Persona 1: Established Architect
An experienced architect seeking talent, impressed by the student's expertise and creativity. Attracted to the clean layout, detailed project descriptions, and high-quality images. Considers mentoring the student and bookmarked the site for future reference. The comprehensive information and easy navigation address her needs, leaving her eager for more.
Persona 2: Curious Architecture Student
A fellow architecture student looking for inspiration. Intrigued by diverse projects, detailed techniques, and creative process insights. Spends hours exploring the site, gaining valuable insights, and subscribing for updates. Finds the site an essential learning resource, continually coming back for inspiration and education.
Persona 3: Design Enthusiast
A design enthusiast captivated by visually appealing projects and engaging storytelling. Finds the site's simplicity and accessible language appealing. Inspired by the student's passion and creativity, shares the site on social media, attracting more followers. Continuously returns for aesthetic inspiration, becoming a loyal visitor and advocate.
Copy Deck:
Website Content - First Page
1. Header:
Logo:
Navigation Menu: Home, Portfolio, About, Contact:
2. Landging page
Background Image/Video:
Call to Action Button: "View Portfolio"
4. Featured Projects (Grid Layout):
Project 1:
Image: [Insert Project Image]
Title:
Brief Description:
Project 2:
Image: [Insert Project Image]
Title:
Brief Description:
5. Skills Section:
Model Making
3D Modeling
Drafting
Software Proficiency (List software names, e.g., AutoCAD, SketchUp, etc.)
Creative Problem Solving
7. Contact Section:
Contact Information:
Email:
Phone:
Competition
1. Voice and Tone: - Unique Voice: The website maintains a confident, impassioned, and assured tone, setting it apart from competitors who might have a more formal or casual approach. - Engaging Tone: The content strikes a balance between informative and engaging language, ensuring a compelling user experience. Competitors may lack this level of engagement, making this site more relatable.
2. Brand and Style: - Consistent Branding: The website establishes a consistent upscale and professional tone, reflecting a polished image. This consistency reinforces a strong brand identity, setting it apart from competitors with erratic branding. - Minimalistic Design: The minimalistic design approach enhances user focus on the content. Many competitors might clutter their pages, making this site visually appealing and user-friendly.
3. Content and Portfolio: - Comprehensive Portfolio: The detailed project descriptions, coupled with high-quality images, offer a comprehensive view of the student's work. This depth might surpass competitors who showcase limited or vague project details. - Educational Content: The inclusion of educational content like detailed modeling and drafting techniques caters to a wider audience, including fellow students. Competitors might lack such informative elements, giving this site an edge in educational value.
4. User Experience: - Intuitive Navigation: The website's easy navigation ensures a seamless user experience, making it effortless for visitors to explore. Some competitors might have complex interfaces, making this site more user-friendly. - Visually Appealing: The use of visual elements and multimedia enhances the overall aesthetic. Competitors lacking visually engaging content might fail to capture the user's attention as effectively.
5. Call to Action (CTA): - Clear CTAs: The strategically placed CTAs prompt users to explore the portfolio and initiate contact. Clear and persuasive CTAs might outperform competitors with vague or missing calls to action.
Learning from Competition: - Competitor Weaknesses: Analyze competitor websites to identify their weaknesses. If competitors lack educational content or have inconsistent branding, emphasize these aspects to attract their audience. - Innovative Features: Keep an eye on emerging trends in web design. Implement innovative features or interactive elements that competitors may not have explored yet, enhancing user engagement. - Feedback Integration: Learn from user reviews and feedback on competitor websites. Identify common user complaints and ensure the website avoids similar pitfalls.
By capitalizing on the website's unique strengths and learning from competitors' shortcomings, it can continue to stand out, attract visitors, and convert them into loyal followers and potential collaborators.